Transforming Ecommerce withRadiance Fields
How All Axis leveraged Gaussian Splatting technology to drive $1M+ revenue increases across industries
Making 3D Accessible to Everyone
All Axis is a UK start-up leveraging Gaussian Splatting models to enable retailers & artists to create photorealistic, fully interactive 3D photos that load 10x faster than traditional mesh-based renders.
10x Faster
Loading speeds vs traditional 3D
Photorealistic
Indistinguishable from photos
Cost Effective
Accessible to all brands
Real Results, Real Impact
Two different industries, one transformational technology
Kineon's $1 Million Revenue Boost
Kineon, a direct-to-consumer medical device brand, specializes in laser light therapy. Their Move+ device needed better product visualization to reduce purchase anxiety and improve engagement.
Breakthrough Results
14-day A/B test with 3D image placement variations
Key Insights
Two completely different industries achieved transformational success with the same core principle: immersive product visualization drives engagement and conversions.
Universal Appeal
From medical devices to fashion, 3D visualization works across all product categories
Mobile-First Impact
Mobile conversion rates saw the highest improvements, crucial for modern commerce
Performance Optimized
Fast loading speeds ensure great user experience without sacrificing site performance
Photorealistic 3D at Scale
These results signal a fundamental shift in how products should be presented online. All Axis is making 3D accessible to brands where traditional methods have been too expensive or complex. Using Gaussian Splatting, they're developing cost-effective, scalable approaches to photorealistic 3D that work across multiple sectors.
3D product visualization isn't just a novelty—it's a revenue driver and essential to modern ecommerce brands.
Case Study: Transforming Ecommerce with Next-Generation Radiance Field Technology
RadianceFields.com explores how All Axis is leveraging Gaussian Splatting technology to drive conversions across industries.
Who are All Axis?
All Axis is a UK start-up leveraging Gaussian Splatting models to enable retailers & artists to create and display 3D photos of physical objects online. These 3D photos are completely photorealistic, fully interactive and load approximately 10x quicker than traditional mesh based 3D renders. This is made possible through photographic capture, deep learning & radiance fields. As All Axis aim is to make 3D accessible to brands which traditional 3D rendering methods have been too expensive or complicated to leverage.
Case Study: Kineon’s $1 Million Revenue Boost with 3D
Who are Kineon?
Kineon are a direct-to-consumer brand specialising in medical equipment. Their hero product, The Move+, is a laser light therapy device designed for muscular pain relief and recovery. Kineon sought to improve engagement and reduce purchase anxiety by offering an interactive 3D view of the product.
The Hypothesis
Step Labs, a CRO agency, tested the hypothesis that adding an interactive 3D image of the product display page (PDP) would increase engagement, improve product understanding, and ultimately drive higher conversions.
The Test Setup
- Control: Standard PDP with static product images only.
- Variation A: 3D image appears first in the media gallery.
- Variation B: 3D image appears second, after a traditional static image.
- Duration: 14 days
The Results
- Estimated monthly revenue uplift: $83,420
- Revenue per visitor (RPV) increase: +27.95%
- Conversion rate (CVR) increase: +29.41%
- Mobile CVR increase: +51.71%
Kineon’s results demonstrate the power of immersive product visualisation, turning engagement into revenue.
Case Study: Baabuk’s 226% Conversion Increase with 3D
Who are Baabuk?
Baabuk are a Swiss footwear brand that blends heritage materials with modern sneaker design. Made in Nepal with New Zealand wool and designed in Switzerland, Baabuk has been a registered B-corp for 10 years.
The Challenge: Bringing Texture to Life Online
Alex from Baabuk told us, “As a DTC brand, you could argue we sell pictures, not footwear!” Baabuk's wool-based shoes have a unique texture that customers love in person, but static images struggled to convey these tactile qualities online.
The Solution: Interactive 3D Photos
To bridge this gap with a brick and mortar store, All Axis worked with Baabuk to introduce 3D photos for their best-selling Sky Wooler Jeans shoe. However, ecommerce experiences have to be instant and seamless. Baabuk asked that All Axis prioritise instant load speeds to maintain site performance.
The Test Setup
- A/B Test: 50% of customers saw static images, 50% saw the 3D photo.
- Measurement: Impact on conversions, bounce rate, and page value.
The Results
- Conversion rate: +226%
- Bounce rate: -56%
- Page value: +106%
- Site speed impact: None (Google Lighthouse scores remained stable)
Key Takeaways
Customers spent more time engaging with the 3D photo, reducing bounce rates and increasing purchase intent on the other colour variants. The Sky Wooler Jeans became Baabuk’s best-selling shoe after using All Axis 3D. Baabuk’s success proves that high-quality 3D visuals aren’t just for tech products—they can transform the fashion industry too.
All Axis Ambition: Photorealistic 3D at Scale!
Kineon and Baabuk operate in completely different industries, but both saw transformational success using All Axis’ 3D photo technology. These results signal a fundamental shift in how products should be presented online. As All Axis aim is to make 3D accessible to brands which traditional 3D rendering methods have been too expensive to leverage, using Gaussian Splatting allows them to develop cost-effective, scalable approaches to photorealistic 3D. Brands across multiple sectors stand to benefit. The data is clear: 3D product visualisation isn’t just a novelty—it’s a revenue driver and essential to modern ecommerce brands.