10x Faster Load
Gaussian Splatting scenes load significantly faster than traditional 3D pipelines.
Case Study: Gaussian Splatting in Ecommerce
Transforming Ecommerce with Radiance Fields
How All Axis used photoreal interactive 3D to improve product confidence, conversion rates, and revenue outcomes across different industries.
+226%
Conversion lift
+51.71%
Mobile conversion
$83,420
Monthly uplift
About All Axis
Making photoreal 3D practical for modern teams
All Axis is a UK startup building around Gaussian Splatting models so retailers and artists can ship interactive 3D experiences that feel like product photography, while loading much faster than traditional mesh-heavy workflows.
Photoreal Surface Detail
Fine textures and real-world lighting cues close the gap between screen and physical product.
Practical for Teams
Production costs stay approachable for brands that need quality without heavy 3D overhead.
Real outcomes across two very different categories
Both studies tested the same principle: better visual understanding should reduce uncertainty and improve buying behavior.
Medical Device
Kineon improved trust for a high-consideration purchase
Kineon sells laser light therapy devices in a price-sensitive category where visual confidence matters. Their team tested Gaussian Splatting on product pages to reduce hesitation and help customers understand what they were buying before checkout.
- High-value direct-to-consumer device (typically $500+)
- Clear product understanding was critical to purchase confidence
- Interactive product media replaced static visual assumptions
Experiment design
14-day A/B test measuring 3D placement strategy and downstream conversion behavior.
$83,420
Monthly Revenue Uplift
+27.95%
Revenue Per Visitor
+29.41%
Conversion Rate
+51.71%
Mobile Conversion
When product understanding improved, conversion followed, especially on mobile where attention windows are shorter.
Key insights
The core finding is consistent: immersive product understanding creates measurable commercial value when it is deployed with performance discipline.
Cross-Category Reliability
The same visual technology produced lift in both clinical and lifestyle buying journeys.
Mobile-Weighted Gains
Interactive media had outsized impact on mobile, where product certainty is harder to build.
No Performance Tradeoff
Fast scene delivery protected site speed while improving depth of product understanding.
What this means next
Photoreal 3D is moving from novelty to baseline expectation
These tests suggest a durable shift in ecommerce: rich product media is now a conversion lever, not just a creative add-on. Gaussian Splatting gives teams a path to ship that quality at operational speed.
The data from both studies points in the same direction: better product understanding leads to better business outcomes.
Case Study: Transforming Ecommerce with Next-Generation Radiance Field Technology
RadianceFields.com explores how All Axis is leveraging Gaussian Splatting technology to drive conversions across industries.
Who are All Axis?
All Axis is a UK start-up leveraging Gaussian Splatting models to enable retailers & artists to create and display 3D photos of physical objects online. These 3D photos are completely photorealistic, fully interactive and load approximately 10x quicker than traditional mesh based 3D renders. This is made possible through photographic capture, deep learning & radiance fields. As All Axis aim is to make 3D accessible to brands which traditional 3D rendering methods have been too expensive or complicated to leverage.
Case Study: Kineon’s $1 Million Revenue Boost with 3D
Who are Kineon?
Kineon are a direct-to-consumer brand specialising in medical equipment. Their hero product, The Move+, is a laser light therapy device designed for muscular pain relief and recovery. Kineon sought to improve engagement and reduce purchase anxiety by offering an interactive 3D view of the product.
The Hypothesis
Step Labs, a CRO agency, tested the hypothesis that adding an interactive 3D image of the product display page (PDP) would increase engagement, improve product understanding, and ultimately drive higher conversions.
The Test Setup
- Control: Standard PDP with static product images only.
- Variation A: 3D image appears first in the media gallery.
- Variation B: 3D image appears second, after a traditional static image.
- Duration: 14 days
The Results
- Estimated monthly revenue uplift: $83,420
- Revenue per visitor (RPV) increase: +27.95%
- Conversion rate (CVR) increase: +29.41%
- Mobile CVR increase: +51.71%
Kineon’s results demonstrate the power of immersive product visualisation, turning engagement into revenue.
Case Study: Baabuk’s 226% Conversion Increase with 3D
Who are Baabuk?
Baabuk are a Swiss footwear brand that blends heritage materials with modern sneaker design. Made in Nepal with New Zealand wool and designed in Switzerland, Baabuk has been a registered B-corp for 10 years.
The Challenge: Bringing Texture to Life Online
Alex from Baabuk told us, “As a DTC brand, you could argue we sell pictures, not footwear!” Baabuk's wool-based shoes have a unique texture that customers love in person, but static images struggled to convey these tactile qualities online.
The Solution: Interactive 3D Photos
To bridge this gap with a brick and mortar store, All Axis worked with Baabuk to introduce 3D photos for their best-selling Sky Wooler Jeans shoe. However, ecommerce experiences have to be instant and seamless. Baabuk asked that All Axis prioritise instant load speeds to maintain site performance.
The Test Setup
- A/B Test: 50% of customers saw static images, 50% saw the 3D photo.
- Measurement: Impact on conversions, bounce rate, and page value.
The Results
- Conversion rate: +226%
- Bounce rate: -56%
- Page value: +106%
- Site speed impact: None (Google Lighthouse scores remained stable)
Key Takeaways
Customers spent more time engaging with the 3D photo, reducing bounce rates and increasing purchase intent on the other colour variants. The Sky Wooler Jeans became Baabuk’s best-selling shoe after using All Axis 3D. Baabuk’s success proves that high-quality 3D visuals aren’t just for tech products—they can transform the fashion industry too.
All Axis Ambition: Photorealistic 3D at Scale!
Kineon and Baabuk operate in completely different industries, but both saw transformational success using All Axis’ 3D photo technology. These results signal a fundamental shift in how products should be presented online. As All Axis aim is to make 3D accessible to brands which traditional 3D rendering methods have been too expensive to leverage, using Gaussian Splatting allows them to develop cost-effective, scalable approaches to photorealistic 3D. Brands across multiple sectors stand to benefit. The data is clear: 3D product visualisation isn’t just a novelty—it’s a revenue driver and essential to modern ecommerce brands.