Artwork|Platforms

Luma AI and Karen X Cheng unveil Lunar New Year NeRF commercial for McDonalds

Michael Rubloff

Michael Rubloff

Jan 12, 2023

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Luma AI McDonalds KarenX
Luma AI McDonalds KarenX

Fresh off of its recent collaboration with Hasbro and Mavericks star, Luca Doncic, Luma AI has unveiled a new commercial for McDonald's with Karen X Cheng for the Chinese Lunar New Year. The commercial shows a fantastical camera path as it moves from the exterior of a McDonalds into a moment of a family enjoying a meal together.

The NeRF demonstrates well how NeRFs can capture a moment in time as well as serve as a new way to market products to consumers. How brands will continue to utilize NeRF technology and platforms to market to consumers remain to be seen, but this is a strong indicator that we might be seeing rapid adoption of emergent technology by top companies.

Featured

Featured

Featured

Platforms

OpenNeRF added to Nerfstudio

OpenNeRF is the latest method to be supported by Nerfstudio.

Michael Rubloff

May 24, 2024

Platforms

OpenNeRF added to Nerfstudio

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Michael Rubloff

May 24, 2024

Platforms

OpenNeRF added to Nerfstudio

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Platforms

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Michael Rubloff

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Platforms

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Platforms

PlayCanvas's SuperSplat Updated with PWA support

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Research

Reflecting on NeRF-Casting

Late last year we looked at Uni-SDF which introduced dual radiance fields to better represent reflections in a scene. However, I just happened to see NeRF-Casting on Github a little while ago

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May 23, 2024

Research

Reflecting on NeRF-Casting

Late last year we looked at Uni-SDF which introduced dual radiance fields to better represent reflections in a scene. However, I just happened to see NeRF-Casting on Github a little while ago

Michael Rubloff

May 23, 2024

Research

Reflecting on NeRF-Casting

Late last year we looked at Uni-SDF which introduced dual radiance fields to better represent reflections in a scene. However, I just happened to see NeRF-Casting on Github a little while ago

Michael Rubloff

Platforms

Scaniverse arrives on Android

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Michael Rubloff

May 21, 2024

Platforms

Scaniverse arrives on Android

Gaussian Splatting platform, Scaniverse, is now available on Android.

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May 21, 2024

Platforms

Scaniverse arrives on Android

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Michael Rubloff

Featured

Featured

Platforms

Google CloudNeRF: Zip-NeRF and CamP in the Cloud

It doesn't seem like a lot of people know this, but you can run CamP and Zip-NeRF in the cloud, straight through Google and it's actually super easy. It’s called CloudNeRF.

Michael Rubloff

May 8, 2024

Platforms

Google CloudNeRF: Zip-NeRF and CamP in the Cloud

It doesn't seem like a lot of people know this, but you can run CamP and Zip-NeRF in the cloud, straight through Google and it's actually super easy. It’s called CloudNeRF.

Michael Rubloff

May 8, 2024

Platforms

Google CloudNeRF: Zip-NeRF and CamP in the Cloud

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Research

Gaustudio

Gaussian Splatting methods have continued to pour in over the first three months of the year. With the rate of adoption, being able to merge and compare these methods, shortly after their release would be amazing.

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Apr 8, 2024

Gaustudio

Research

Gaustudio

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Apr 8, 2024

Gaustudio

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Gaustudio

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Apr 8, 2024

Gaustudio

Tools

splaTV: Dynamic Gaussian Splatting Viewer

Kevin Kwok, perhaps better known as Antimatter15, has released something amazing: splaTV.

Michael Rubloff

Mar 15, 2024

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splaTV: Dynamic Gaussian Splatting Viewer

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splaTV: Dynamic Gaussian Splatting Viewer

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Mar 15, 2024

SplaTV