Luma AI and Karen X Cheng unveil Lunar New Year NeRF commercial for McDonalds

Fresh off of its recent collaboration with Hasbro and Mavericks star, Luca Doncic, Luma AI has unveiled a new commercial for McDonald's with Karen X Cheng for the Chinese Lunar New Year. The commercial shows a fantastical camera path as it moves from the exterior of a McDonalds into a moment of a family enjoying a meal together.

The NeRF demonstrates well how NeRFs can capture a moment in time as well as serve as a new way to market products to consumers. How brands will continue to utilize NeRF technology and platforms to market to consumers remain to be seen, but this is a strong indicator that we might be seeing rapid adoption of emergent technology by top companies.