Luma AI and Karen X Cheng unveil Lunar New Year NeRF commercial for McDonalds
Michael Rubloff
Jan 12, 2023
Fresh off of its recent collaboration with Hasbro and Mavericks star, Luca Doncic, Luma AI has unveiled a new commercial for McDonald's with Karen X Cheng for the Chinese Lunar New Year. The commercial shows a fantastical camera path as it moves from the exterior of a McDonalds into a moment of a family enjoying a meal together.
The NeRF demonstrates well how NeRFs can capture a moment in time as well as serve as a new way to market products to consumers. How brands will continue to utilize NeRF technology and platforms to market to consumers remain to be seen, but this is a strong indicator that we might be seeing rapid adoption of emergent technology by top companies.