Reflct: Simple 3DGS Viewer for Ecommerce

Michael Rubloff

Michael Rubloff

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Reflct

The rise of Radiance Fields in industry has quietly been ticking up over the last couple of months. With mammoths like Amazon now supporting Radiance Fields in web listings to several new startups targeting the real estate market, hyper-real 3D has begun to shift towards the mainstream.

Many of the existing approaches have used Antimatter15’s viewer, which has done an incredible job of making Gaussian Splatting accessible and interactive on the internet. A new evolution of how Radiance Fields are interacted with on the internet is emerging with Reflct beginning its closed beta.

Reflct was founded with a clear mission: to address critical user experience (UX) issues in existing 3DGS web viewers. For most users, navigating three-dimensional environments using traditional controls like “WASD” keys can feel unintuitive or even alienating. As the founders of Reflct aptly state, “You can’t expect your mom to know how to use WASD.” This design limitation has stood as a barrier to 3DGS’s widespread adoption in mainstream commercial applications.

For industries like e-commerce and real estate, where intuitive user interfaces are non-negotiable, these barriers limit the technology’s potential. Reflct’s platform aims to overcome these obstacles, introducing a more accessible and streamlined approach to navigating 3D spaces.

Central to Reflct’s solution is a new approach to navigation. Instead of free-roaming with complex controls, end-users are guided through predefined viewpoints, allowing them to explore environments with simple drag-to-orbit and arrow-tap controls. This user-friendly design ensures that anyone, regardless of technical expertise, can interact seamlessly with 3D content.

For creators, Reflct provides an intuitive platform to upload, manage, and refine their 3DGS scenes. Using full free-roaming mouse and keyboard controls, creators can explore their scenes to identify optimal viewpoints. They can then configure orbit constraints to ensure users focus on high-quality, visually compelling areas. This approach also makes partial captures viable, as creators can exclude regions with insufficient data.

Notably, Reflct supports the lifelike view-dependent effects of Radiance Fields, including second-degree spherical harmonics. What’s particularly exciting is that the file size remains around 20MB. With SuperSplat now supporting compressed spherical harmonics in .ply files, it’s impressive to see such effects running smoothly in a browser.

Reflct’s focus on usability extends to its integration capabilities. The platform offers an NPM package for developers, allowing native integration with just a single line of code. For e-commerce platforms like Shopify, Reflct’s plug-and-play functionality simplifies the process of embedding immersive 3D views into storefronts.

A standout feature is Reflct’s support for custom metadata per view. This enables developers to link 3D viewpoints with existing databases, enriching user experiences with contextual product information. For instance, a product ID can trigger dynamic overlays displaying pricing, dimensions, or specifications directly within the viewer.

Additionally, the viewer’s UI is fully customizable, giving developers the flexibility to tailor it to specific use cases. This adaptability ensures that Reflct can meet the diverse needs of industries ranging from real estate to product design.

Reflct is currently in a closed beta, but people are able to join the waitlist to receive access to the platform prior to the planned release sometime in Q1 2025. The team is already working on enhancements, including advanced camera controls, expanded integration options, and feature extensions to the viewer.

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Michael Rubloff

Written by Michael Rubloff

Michael is the Founder and Managing Editor of Radiancefields.com

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