Artwork|News

Phoenix Suns NeRF BTS

Michael Rubloff

Nov 17, 2023

Phoenix Suns NeRF
Phoenix Suns NeRF

Imagine stepping onto a set that feels like a futuristic version of picture day, only to realize you're part of a groundbreaking moment in entertainment technology. This was the reality for the Phoenix Suns during their latest high-profile production shoot.

Profectum Media has released a longer behind the scenes look of how their NeRFs of the Phoenix Suns came to be.

Organizing a shoot across 48 cameras with just 60 seconds per player was a logistical ballet. The Profectum Media team managed a delicate balance between efficiency and creativity, ensuring each moment was captured perfectly despite the time constraints.

The camera rig, a marvel of engineering, was both portable and powerful, designed to adapt to any on-the-fly changes while still providing novel views and striking parallax effects.

But the real magic began with Neural Radiance Fields (NeRFs). To the uninitiated, NeRFs might sound like sci-fi, but they're a revolutionary technology in photography and videography. Imagine capturing a moment and then having the freedom to explore it from any angle, with every streak of light on the hardwood floor and the texture of the basketball vividly present. It’s like stepping into a photograph, one where every angle is possible and each moment can be relived in breathtaking detail.

I wish I could see the player's faces as they saw what exactly was being created and what it represents for the future of entertainment.

It truly is a photograph from any imaginable angle, that has the added bonus of creative flexibility for a given use case or social media platform. The aim is for the audience to be captivated by the innovative techniques used, sparking a sense of wonder and excitement.

The behind-the-scenes video offers a glimpse into this extraordinary process. It's an invitation to witness the future of entertainment—a future where technology like NeRFs doesn't just capture moments but immortalizes them in a way that was once unimaginable.

As we step into this new era, the question isn't just about how these moments were captured. It's about how they open new possibilities for storytelling, engagement, and creativity in sports and beyond. It's a journey that the Phoenix Suns have boldly embarked on, and we're just beginning to see the amazing potential it holds.

The Intro Video for the 2023 season showcases the abilities of radiance fields courtesy of Kody Kurth and Profectum Media, powered by Luma AI. The video also features ODESZA’s “Loyal”.

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