Artwork|News

ZAYN Music Video Premieres Using NeRFs

Michael Rubloff

Jul 21, 2023

Zayn
Zayn

In the collaboration no one saw coming, former One Direction star, ZAYN has released the music video for Love Like This and there are some amazing NeRFs contained in it.

In what's rapidly becoming a niche for filmmaker Jake Oleson, his talents are on full display here yet again throughout the music video. Most recently Oleson lent his talents to the RL Grime music video, which was shot with over 700 NeRFs.

In the ZAYN music video, they use NeRFs to progress the story, show passage of time, and create fantastical moments where time slows down into an eternity. We continue to see how NeRFs can be utilized in a creative medium to tell a story.

Luma AI confirmed on their Twitter that the NeRFs were created with Luma.

Of all of the NeRFs contained in the music video, my favorite one comes right at the 1:10 mark. It features ZAYN on the motorcycle, but what really captivates me is the creative use of the camera path to show motion, despite being a static scene.

This has continued to reinforce my belief that NeRFs will serve as a major creative tool that can be adapted and leveraged to tell compelling stories. The music video itself is primed to bring mega exposure to NeRFs, as it's currently at 108K likes, an hour into the release.

I am extremely excited to see the continuation of Oleson's work in NeRFs and believe this is yet another harbinger for NeRFs.

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