Lightcraft

Lightcraft Technology is a virtual production company based in Los Angeles. Eliot Mack is its chief executive and Bill Warner, who founded Avid, is its chairman. The company has spent its history moving on set virtual production down the price curve, from a rack mounted system priced like a house to a browser subscription priced like a streaming service.

That trajectory runs through four products. Previzion was the first, an Emmy winning on set camera tracking and compositing system that composited live action against virtual backgrounds in real time and sold for roughly $180,000. Jetset followed and replaced the tracking hardware with a phone. Spark generalized the approach, and Spark Story is the current product.

Spark Story is a previsualization platform that runs in a browser. It loads Gaussian splat scans of real locations as the shooting environment, then places USD and USDZ assets into that environment so shots can be blocked, framed and timed against the actual geometry and lighting of a place. A companion iOS app handles on set capture and carries the previs into the field. Lightcraft opened a rolling beta at SIGGRAPH 2026 and prices it at $29.95 per month.

Lightcraft consumes splat scans rather than producing them. There is no trainer in Spark Story, so the reconstruction of a location arrives as an asset from a scanning service or a separate capture pipeline. That places Lightcraft downstream of the capture tools rather than in competition with them, and it means the quality ceiling of a Spark Story previs is set by whatever produced the scan.

Lightcraft's Spark shares a name with Spark, the three.js Gaussian splat renderer World Labs released, and the two are unrelated products from unrelated companies.