
Michael Rubloff
Apr 2, 2025
As AI and radiance field technologies continue to reshape the future of media production, NAB 2025 is packed with talks that push the frontier of real-time 3D, Gaussian Splatting, virtual production, and AI-powered storytelling. To help you navigate it all, we’ve curated the must-attend sessions that touch on NeRFs, Gaussian Splats, 3D scanning, and AI-enhanced workflows.
🔥 Sunday, April 6
🕥 10:40 AM – 11:00 AM
🗣 Revolutionizing Film & Video Production with 3D Gaussian Splatting and Mobile Scanning
Creator Lab Theater A (SL9823)
The rise of 3D Gaussian Splatting (3DGS) and mobile scanning is transforming the way films, TV, and digital content are produced. From virtual production and VFX previsualization to game engine-based content creation, real-world environments can now be captured, processed, and integrated into digital workflows faster than ever.
🕞 3:30 PM – 4:00 PM
🗣 NextGen TV: The New Frontier for Content Interactivity and Immersive Experiences
W222–W223
Dives into ATSC 3.0, but more importantly showcases how NeRFs, Holoportation, and FVV are redefining broadcast XR and immersive content pipelines.
🚀 Monday, April 7
🕑 2:00 PM – 3:00 PM
🗣 3D Gaussian Splatting – Workflows and Applications in Virtual Production
Fernando Rivas-Manzaneque (Volinga)
3D Gaussian Splatting (3DGS) is redefining how we create and render 3D content. Based on AI, this breakthrough technique enables real-time, high-fidelity 3D reconstructions from images, offering unprecedented speed and flexibility. In this session, we’ll explore how 3DGS is transforming virtual production workflows, making photorealistic environments more accessible, efficient, and interactive than ever before. Join us to discover the potential of 3DGS and how it’s unlocking new creative possibilities for the Media & Entertainment industry.
🌐 Tuesday, April 8
🕝 2:00 PM – 3:00 PM
🗣 Splats and NeRFs, Oh My!
Andy Cochrane (The AV Club Productions)
Gaussian Splats and NeRFs are all the rage, but are they ready for real-world productions? How do they work in real workflows?
🕦 11:30 AM – 12:30 PM (Premium Conference)
🗣 Blueprints of the Digital Future: Scanning, Digital Twins, and World Building in Real-Time
Room W219
Covers the intersection of LiDAR, Radiance Fields, photogrammetry, and scene reconstruction.
🕔 5:00 PM – 6:00 PM
🗣 Virtual Pre-Production
Barnabas Csutak (Global Objects)
Global Object's Virtual Pre-Production workflow transforms media production by enabling remote pre-production. Through high-quality photorealistic location scans accessible on multiple devices, creatives can supervise, collaborate, and provide real-time feedback remotely to crews. Our technology enhances efficiency, promotes sustainability, and reduces costs, ensuring that creatives only need to be on-site for principal photography.
🗓 Don’t forget to drop by booths like XGRIDS (North Hall N1773) and Lightcraft (West Hall W4143F) — both will be showcasing real-time 3DGS and radiance-field-powered pipelines.
Did we miss anything?